网站对于任何人都不陌生，在这样一个网络高速发达的时代，网站就意味着实力和品牌。尤其对于那些希望通过网络途径来扩展营销之路的企业，网站建设对于他们来说是重中之重。可是如何才能建设好一个即有利于营销而又能标榜自身实力和品牌的网站呢？
the beijing website construction company luxuries: chinese website for anyone not unfamiliar, in such a high speed network age, site means that the strength and brand. especially in the hope that through the network means to expand the marketing of enterprises, construction sites for them is the priority among priorities. but how to construct a conducive to marketing and flaunt oneself actual strength and brand website?
在建站之初，我们就必须要考虑到网站的营销性，一个符合条件的网站要考虑到很多方面的因素，但是最终的目的都是将网站的流量转化成为真正的客户。当然，凭借一个人的力量要想完成一个完美的网站是不够的，必须在建站之初多收纳建议和经验，才能保障网站的良性建设。流量转换的一个首要条件就是要有一个良好的用户体验。客户就是来到网站浏览和购买的用户，只有让他们看到自己想要的，找到自己想买的，他们才会给你订单，这样才能完成流量的转换。那么：网站如何才能把用户体验做到极致呢？
in the beginning of establishment, we must consider to website marketing, an accord with the conditions of the site must consider many factors, but the final purpose is to site traffic into real customers. of course, by virtue of the power of one person to complete a perfect site is not enough, must be in the station at the beginning of many receive advice and experience, can guarantee the benign construction site. flow conversion of a first requirement is to have a good user experience. the customer is to the website and purchased by the user, only to let them see you want, find themselves want to buy, they will give you your orders, so that you can complete the conversion rate. so how can the user experience: site to the extreme?
所谓用户体验就是用户在是使用产品过程中建立起来的一种纯主观感受。用户体验主要体现在让产品有用、能用、和易用三个方面。让产品有用既是满足客户的需求；能用则是指网站的各个链接都正常，没有致命的bug；易用是指操作起来方便，快捷，这非常关键。掌握以上三个点，再细化实践，提升用户体验亦非难事。
user experience is the user is using the product process established a pure subjective feelings. the user experience is mainly reflected in the product, can be useful, and ease of use in three aspects. let a product useful both to meet customer demand; can use refers to the site of the various links are normal, no fatal bug; easy to use refers to the operation is convenient, quick, it is critical. the above three points, further practice, enhance the user experience is not difficult.
1、 网站的访问速度：
site access speed:
提到网站的访问速度，大家都比较感同身受，因为我们也无时无刻不在访问者其他的网站。就拿我以前的一个的双线虚拟主机的网站来看，由于合租空间的问题，一个月会有两次打不开网站的情况，速度慢的像蜗牛，打开一个网站要5到10秒不等。这样的一个速度，你会等待吗？后来，接手网站后的第一件事情我就调换了服务器。所以，服务器一定要给力，不然网站做的再好，也留不住客户，没有客户就无法提高网站流量，也就无从谈起用户体验了。
refer to site access speed, all the more sympathetic, because we are not on the other site visitors every hour and moment. take one of my former site ( www.glbuys.com ), as a result of flat-share space problems, a month will have two open site, slow as a snail, open a website to be 5 to 10 seconds before. such a speed, will you wait? later, took over the site after the first thing i would exchange server. so, the server must be awesome, or website to do better, can not keep the customers, no customers will not be able to increase website flow, also mentioned the user experience.
2、 网站的风格和域名
web style and the domain name
访问一个网站最常用的方法是通过域名，所以域名也是用户认识和了解我们的第一步。简单、好记、有特殊意义、符合搜素习惯等等，都是我们要考虑的因素。
visit a web site the most common method is by domain, so the domain name is the user awareness and understanding of our first step. simple, easy to remember, have special significance, consistent with the search habit and so on, we have to consider the factors.
网站的风格，首先要与产品和企业文化相契合。作为一个企业的门户，应该以简洁、大气为主、能够突出重点，也就是我们的服务和产品。颜色方面要选择稳重，淡然的色调。
web style, first with the product and the enterprise culture fit. as an enterprise portal, should be concise, atmosphere, to highlight key points, which is our service and products. color to choose sedate, indifferent tone.
3、 网站内容和布局
site content and layout
网站内容是决定网站是否被客户所接受以及流量转换是否成功的又一大核心要点。网站首先要对客户有帮助，也就是我们常说的要让客户看到想要找的东西和资源。一般一个客户进入网站，停留的时长和是否转换都取决于我们的网站内容，可见网站内容的重要性，建议做成营销型网站建设。
site content is determined whether the site is accepted by customers and flow conversion is successful and a core point. web